ArcelorMittal Orbit

The ArcelorMittal Orbit sculpture is located in the Queen Elizabeth Olympic Park in Stratford and was designed by Sir Anish Kapoor and Cecil Balmond. The sculpture was built to commemorate London hosting the 2012 Olympic Games. The sculpture cost a massive £22.7m with the majority of the money coming from Lakshmi Mittal of ArcelorMittal. The project was expected to pay for itself over the coming years with all of the attention it would receive from tourists.

The initial purpose of the tower, aside from marking the 2012 Olympics in London, was to create something to “distinguish the East London skyline.” The then Mayor of London, Boris Johnson, held a design competition for the ‘Olympic Tower’ stating it must be over 100m tall and  Boris was believed to want something comparable to the Eiffel Tower and the Statue of Liberty. Kapoor and Balmond won the competition with their design of ‘Orbit.’


We have captured a model of the Orbit tower in LOD4. It was created using high resolution photography and original architectural plans in order to understand the intricacies of the design. The model is highly accurate and is available in a number of formats. The model was part of a project to capture the Olympic Park.


  • SOURCE IMAGERY: Hi-res photography + architectural plans
  • DATE OF CAPTURE: July 2012
  • ACCURACY: 15cm
  • COST: £250
The structure was closed after the Olympic Games while the South Plaza was revamped, and reopened in 2014. Following the closure, the tower was not as popular as it was first thought it would be following this closure and therefore an option to abseil down the tower was introduced to increase interest. In June this year, they opened up the newly modified tower which now features a helter-skelter type slide open to the public. The slide costs £17 to ride and lasts 40 seconds.

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